Google’s CPC Growth Slumps
Source: http://www.businessinsider.com/googles-cpc-slump-2012-4 Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry....
View ArticleGoogle Completely Dominates Mobile Search
Google has effectively monopolized the mobile search market. Google’s mobile search market share was 96.9 percent in May, according to Global StatCounter. For comparison, Google’s U.S. desktop search...
View ArticleMobile Search vs Display Users Are At Different Stages of the Purchase Funnel
Mobile search users are much more ready to take action — implies further down the funnel. Contrast this to actions users take after clicking on mobile display ad — "maps and directions" (appears they...
View ArticleMobile to Drive One-Third Paid Search Clicks by End 2013
source: http://feedproxy.google.com/~r/businessinsider/~3/gqk72Bz0Xnw/facebook-to-create-mobile-experiences-22013-2 Mobile To Drive One-Third Of Paid Search Clicks By Year End (Search Engine Land)...
View Articledrag2share: Search Is Still The Main Source Of Mobile Ad Revenue
source: http://feedproxy.google.com/~r/businessinsider/~3/EHS1OhWETXo/chart-of-the-day-search-is-still-the-main-source-of-mobile-ad-revenue-2013-7 Globally, mobile ad revenues were up an impressive 83%...
View ArticleGlobal Mobile Ad Revenues Almost Double in 2012, Led by Search
source: http://www.marketingcharts.com/wp/direct/global-mobile-ad-revenues-almost-double-in-2012-led-by-search-32082/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Global mobile ad...
View Articledrag2share: Google’s ‘Bad Quarter’ Actually Wasn’t All That Bad…
source: http://feedproxy.google.com/~r/businessinsider/~3/N6QBIelMEBU/google-earnings-not-bad-2013-7 The other big concern about the quarter is that Google’s “cost per click” in its search business...
View ArticleUS Mobile Ad Spending, Search is Largest Share
source: http://www.emarketer.com/Article/Mobile-Gains-Greater-Share-of-Search-Display-Spending/1010148 Digital ad spending continues to shift from desktop to mobile devices, according to eMarketer’s...
View ArticleFacebook Sees Big Gains in Global Mobile Ad Market Share
source: http://www.emarketer.com/Article/Facebook-Sees-Big-Gains-Global-Mobile-Ad-Market-Share/1010171 Facebook’s continued emphasis on mobile monetization, along with its users’ ongoing shift toward...
View ArticleMajor US Digital Players Shift Revenues to Mobile – eMarketer
source: http://www.emarketer.com/Article/Major-US-Digital-Players-Shift-Revenues-Mobile/1010173 Nearly one-fifth of Google’s revenues will come from mobile search Major players in the US digital ad...
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